The domain you choose will define your website. Finding a suitable domain is a very important thing to do when you are preparing to launch a website. Besides selecting a word or two (or even more) that will be part of the domain name, you also have to think about the domain extensions. Most people know that .com is a very popular domains extension. But, is this the right extension for your website?
When selecting a domains extension you should think about the purpose of the website you are building. In case you are trying to promote yourself as a writer, artist or something else, you can use some of the new top level domain extensions like .me or .guru. On the other hand, if your goal is to build an online business or an eCommerce website, you should feel free to select a .biz or .com extension. In case you are building a website for an organization, you have .org domain extension as an option. So, think about the nature and purpose of your website when selecting a domains extension.
Of course, you should not forget about local top level domains. There are situations when individuals and organizations are targeting specific audiences located in specific countries. For example, if you want to create an online store that will sell goods to US buyers, you should consider using .us which is domains extension for the United States. You can also use .ca for Canada, .uk for the United Kingdom, .fr for France, .cn for China etc.
There are many people who are wondering whether the domains extensions are affecting the ranking of a website. Most experts agree that this choice won’t affect SEO at least not directly. Anyway, it would be best to select a domains extension that matches your website’s content and purpose.
Now that you know how to pick the right domains extension for your new website, you should get familiar with some of the most popular extensions. There are more than 400 domains extensions, but some of them are way more popular than the others. For instance, .com was primarily used by commercial sites, but today you can find all sorts of sites with an extension like this. The same goes for .net which was used by networked websites in the past. .org is usually used by non-profit organizations while .info is good for news sites.